The first place serious buyers go when shopping for a new vehicle is the Internet. A new survey has found that more car shoppers are using the Internet to research their cars before going shopping.
According to the J.D. Power and Associates 2008 New Autoshopper.com study, 75 percent of new-vehicle buyers in 2008 are using the Internet during their shopping process, up from 70 percent last year. The jump marks the largest year-over-year increase in online shopping since 2001.
"The current economic environment, coupled with high fuel prices, has given rise to a shift in the vehicle buying habits of U.S. consumers," said Arianne Walker, director of marketing/media research at J.D. Power and Associates. "Shoppers who were once loyal to larger vehicle models are now finding themselves in the market for a compact or midsize car. For many, this is unknown territory, and these shoppers are turning to the Internet for information and education about the vehicles in their new consideration set. The resulting demand for information provides automotive marketers with valuable opportunities to reach out to shoppers via the Internet."
Creative Car Ads – BDCDepartment.com / BDCBuilder.com
Overview of Interactive Products
Creative Car Ads is a full service interactive agency working with dealers from Arizona to the Carolinas to ensure that the dealer not only receives as much traffic to the showroom as possible, but that the traffic is handled properly and leads to a customer and not just a lead. We work with your traditional media and create synergy that maximizes the dollars that the dealer has set forth in their budget. We want the dealer staff to worry about selling cars, so we handle vendor negotiation, website maintenance, training, call centers, internet lead centers, and full blown outsourcing for leads if needed. Our products work behind the scenes while your staff sells cars. The next time you sit through an hour long presentation on an internet product you will never purchase, think about us and the fact that we could have handled for you while you worked on selling more cars.
Our Employees have been featured In:
Automotive News
Ward’s Dealer Business
Dealer Magazine
Digital Dealer – Cover Story – January 2006
Ford Direct Dealer Newsletter
Guest Speaker at the BIG 60 Meeting in Dallas for Ford Dealers
Guest Speaker for various 20 Group Meetings
SET Internet Expert
Creative Car Ads partners have worked interactive roles with the following Clients:
Crossroads Automotive Group –NC/VA
Keffer Automotive Group – NC/SC
Hendrick Automotive Group – Charlotte, NC/Fayetteville, NC/Wilmington, NC
Mike Johnson’s Hickory Toyota – Hickory, NC
Benson Chrysler Dodge Jeep – Greer, SC
Spartanburg Chrysler Dodge Jeep – Spartanburg, SC
Parks-Michael Automotive Group – NC/SC
Boyd Automotive – NC/VA
Toyota West – Statesville, NC
Cox Toyota – Burlington, NC
Toyota of Henderson – Henderson, NC
Ourisman Automotive Group – Washington, DC, Maryland
Deacon Jones Automotive Group – Goldsboro, Smithfield, Sanford, NC
Van Tuyl Automotive Group – AZ/KS
Toyota of Greenville-SC
Volvo/Jaguar/Porsche of Greenville SC
Partner Companies Include:
We only partner with the products we believe in. Through our national buying power, we have access to discounted rates and can negotiate and handle services offered by:
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eLead CRM |
Online Acquisition Marketing
We lead Internet-based sales efforts for our clients, including: paid and natural search campaigns, affiliate marketing, Web site promotions, email communications, landing pages, banner ads, sweepstakes, and refer-a-friend programs.
If you need to drive more web traffic and increase online sales conversions, you've come to the right place. Whether you're operating an online store, need to build one, or increase your business-to-business qualified lead collection process, we can help you.
Increase Web site Popularity and Ranking
Search Engine Optimization [SEO] Services -- Your Web site's keywords and inbound links are the primary elements that drive your Web site's popularity and search engine ranking performance. We facilitate an in-depth review of your existing Web site's keyword content including sales copy, Meta Tags & title pages, and deliver to you a detailed marketing action plan that'll help your Web site perform better in search engines.
HD Pro Productions fills a distinct niche in the automotive advertising industry. Our specialty is audio and video production and we work closely with new car dealers, special finance departments, automotive consultants, automotive advertising agencies, direct mail companies, 20 groups, and automotive industry associations. Whether you need video for your local cable or TV company, or rich media for your website, we do it all. Our productions are market exclusive, copyright protected, and produced just for you. Click the link below for our Video production company.