Newspaper Inserts, or Free Standing Newspaper Inserts, also referred to as FSIs, Preprints, and Print and Deliver; provide automobile advertisers with an affordable advertising vehicle that allows for prompt execution and precise targeting capabilities. They leave a lasting impression on the reader, create a positive image and encourage your potential customers to take immediate action.
- Impact
Preprints tend to slide out of the paper demanding to be read
- Control
Automobile advertisers control, size, color, pages, items, reproduction with a preprint
- Targeting
with automobile newspaper inserts advertisers can cost effectively distribute, by zip code or by market and everything in between.
- Flexibility
Newspapers can deliver single sheets, cards, and catalogs, they can distribute large format and small, heavy stock or light, and on the day needed
- Efficiency
Newspaper inserts are cost efficient in terms of distribution costs often able to deliver for less than 5 cents a household.
- Date Specific Delivery
Newspapers deliver inserts on the day chosen as opposed to within a window of time. Sunday delivery or daily.
- Environment
Because newspapers are a welcomed guest in a subscriber’s home, inserts coming in newspapers are more likely to be seen and read.
- Response/Results
Newspaper preprinted inserts can achieve redemption rates of up to 10% depending upon the offer. Inserts have a proven results track record.
- Deadlines/Timing
Newspapers can accept preprints on a shorter lead time than other distribution vehicles allowing the ultimate in advertiser responsiveness to market conditions, product and pricing.
- Saturation
Newspapers are able to distribute to the masses. Both subscribers and non-subscribers can be reached through the typical newspaper program.
Newspapers Association of America NAA
First Published: December 20, 2007
